Privacy Policy


Data Protection & Privacy Policy

This policy outlines the types of personal data we at Pixity may gather about you when you interact with us. In doing so we do in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679. Personal data will not be disclosed nor shared with any third parties unless necessary for the achievement of a service; you have explicitly given acquiescence for a distinct service; or Pixity have a justifiable interest in sharing data. Details of situations where data is shared with third parties are defined below.

If you have any query not addressed by this policy, please contact us.

Who we are

We are Pixity Ltd commercing as Our company details are stated on the company info page. We are the data governor with regards to the personal data handled in compliance with this policy (excluding situations where stated otherwise in this policy.

We run an online website store at through which we buy, sell and trade used photography and videography related equipment.

The type of personal data we collect

We may collect and process all or some of the subsequent personal data depending on your interaction with us.

When you visit our website:

When you order from us on our website:

  • Name

  • Address details

  • Contact number

  • Email address

  • Gender (e.g Mr /Ms)

  • Order history

If when selling to us or trading-in your gear:

  • Name

  • Address details

  • Copies of ID (Physical or Digital)

  • Details of equipment you have to sell

  • Financial details to enable us to provide payments

If sending advertising, marketing or promotional content:

  • Name

  • Address details

  • Email details

  • Contact number

  • Order history

Note: This will be subject to your prior consent where appropriate.

If you offer goods or services (or you contracted on behalf of someone who offers goods or services) to us

To ease communication between the customer (you) and us or other suppliers of ours with regards to your order or business conducted with us we may collect your individual contact information and other personal information. This could consist of i.e. financial details, and other relevant information of yours which has been received in any correspondence between us and you or any individual you may work with throughout the process of dealing with us.

In the event of determining your fitness or qualification in administrating goods or services to us

To enable us to conduct judgements i.e. confirming your age when selling items to us, we may collect relevant personal information to ensure you are of the minimum age needed to sell items to us. Thus, information which we may need to assess your fitness or qualification for certain transactions may be collected.

If you seeking employment with us

Information relevant to any application by you for a position with us may be collected. In such situations, the purpose and need for such personal information will be outlined in more detail at that moment in time.

Where we process your personal data

Typically we process personal data within our business in the United Kingdom and will be conducted in accordance with this privacy policy.

Security of your personal data

Secure storage is implemented to all personal data processed by us to a security standard which is fitting to the type of data stored and to the related property.

The complete checkout procedure for the Pixity website is controlled on a secure server using a certified SSL (Secure Socket Layer) system provided by Squarespace for transferring data. Clicking on the padlock icon adjacent to the website address will direct you to the site’s security certificate.

If you have any concerns relating to the security of this site, please contact us.

Who we share your personal data with

We may where fitting share your personal data with trusted third parties. In these circumstances, your data will only be used for the precise purpose we outline, will be transferred and saved securely, and will be deleted or rendered anonymous if we stop working with that third party.

Appropriate third parties whom we share data are:

·      Business partners, customers, suppliers and sub-contractors for the implementation of any contract we engage into or other transactions we have in the typical process of business with you or the party that you work for

·      Legal consultants, auditors and other professional consultants or service suppliers;

·      Payments-processing services

·      Email marketing service providers

·      Customer service managements systems

·      Marketing companies which delivery personalised content on our website and in emails

·      Product-review companies

·      Credit or other comparable oriented agencies for the purpose of evaluating suitability or capability where necessary

·      Appropriate legal authorities or other authorised agencies

Note: This list is not comprehensive and may vary from time-to-time in line with our business procedures. Please be assured that we will only ever disclose your data with trusted parties who abide with GDPR and the appropriate standards of security.

Other disclosures we may undertake

Personal data which could be disclosed to third parties in event of:

  • We buy / sell any business or assets, in such situations we may unveil your personal data to the relevant interested seller / buyer parties of such business or assts subject to the terms stated in this privacy policy.

  • If we or a considerably all of our equity are obtained by a third party, at which the personal data adhered by it relating to its customers will be one of the assets carried over.

  • Complying with any legal obligations - where personal data is required to be disclosed / shared, or for us to be able to implement or administer our terms of supply and other arrangements with you or the party that you work for; or for us to protect the rights, security or property of our business or others. This consists of exchanging data with other relevant parties for the intent of fraud security, or diminishing credit risk.

The legal basis for our processing of personal data

Our legal basis for processing your personal data are as follows:

  • Under the GDP regulations we rely on the following legal basis for processing your data:

    • Consent: we will request your consent for marketing to you via email or post. If you consent we can collect and process your data for this purpose.

    • Contract: to be able to fulfil your order we sometimes require to collect and process your personal data. Also, in circumstances you have requested us to provide you with a quote we will collect and process your data on this basis.

    • Legal: to comply with certain legal requirements we are compelled to process some personal data. Any order placed with us requires us to retain some personal data for at least six years to adhere with the Sale of Consumer Rights Act of 2015, Goods Act 1982 and HMRC.

    • Legitimate interest: some personal data will be collected and processed to seek our legitimate interest in a way you would understandably expect as part of operating our business. Notably, we interpret data on our customers and their orders in order to offer new products or services relevant to our customers. This is the only legitimate interest we depend on.

How long we keep your personal data

We will store your personal data for as long as its required for the purpose(s) it was originally collected for. Subsequent to which, we’ll either delete it or archive what’s needed to process in order to comply with any legal obligations to which we are subject or for any other legitimate and lawful reason. We may retain data which has been rendered as anonymous with any personal data removed for business analysis purpose.

In situations which you have contacted us for a quote and you do not consent to our marketing, we will store your information for a year in case you wish to advance with the quote.

To comply with legal obligations, we will store your data for six years when you have ordered from us. You can request that some of this information be removed at a date sooner than that - please read below.

Subsequent to the required six years we will remove your data unless you have consented to your marketing.

Your rights

You retain the following rights associated with your personal data which we process:

  • Access your personal data concerned, free of charge

  • Incorrect or dated personal data we process which you have submitted rectified

  • Have personal data erased, unless that would conflict with our legal obligations

  • Consent for us to process your personal data can be withdrawn (i.e. in relation to marketing via email)

  • Opt-out / object for us to process your personal data for direct marketing

If you would like to exercise any of these rights, you should contact us and take a look below at the steps for doing so.

Steps to prevent us using your data for direct marketing

Opting out of our mailing lists at any time can be done through the following ways:

  • Email us - let us know you wish to no longer receive any marketing material just email

  • Filling out our form on the contact us page with your request

Note: You may continue to receive marketing from us for a short period after opting out. We will offer you with more comprehensive processing times should you make such a request.

Regulators code of practise

In the United Kingdom the ICO are the supervisory authority when it comes to your rights and business necessities towards your personal data. If you are unhappy with our terms using personal data, you reserve the right to lodge a complaint with the ICO, this can be done through the ICO’s website.

Contacting us

For All Correspondence Contact,
Pixity Ltd
1 Ploughbank Drive,
M21 7UB
United Kingdom

Company number: 11818683
VAT Number

Or get in touch with us here.

Updates to policy

Future changes carried out to our privacy policy will be updated on this privacy policy page. Please refer back regularly to our private policy page for any updates or amendments.

Date policy

Last update of this policy was on Friday 1st February 2019.